Two Careers. 25 Years of Experience. Infinite Possibilities.
Experience
I've had two careers. The first began in the early 2000's when I became a quota-crushing B2B sales executive in the IT and professional services sectors.
I was very successful and loved what I did, but after 17 years of hard selling, I heeded the call to do more with my creative abilities.
In 2018 I pivoted, hard. I became a sales and marketing copywriter. Since then, I've niched into PPC ad and paid media copywriting, but I never lost my love for writing marketing emails, blogs, web copy, and landing pages.
To date, I have written over 1,200 unique pieces of content directly resulting in over $11.75M of sales for my clients.
Skills & Platforms
I am comfortable writing copy for a wide range of media, including:
Ads (Display, Paid Media, Print, Radio, & More) | Landing Pages | End-to-End Sales Funnels | Virtual Sales Letters (VSLs) | Video Scripts | Blogs & SEO Content | Newsletters & Email Marketing
I am an excellent presenter, leader, and cooperative team member proficient using the following tools/platforms:
Figma | HubSpot | Wordpress | Google Suite | MS Office | Unbounce | Asana | Monday.com | Airtable | Salesforce | Zoho | Mailchimp
Education
I have a BA in Philosophy from the University of Georgia.
I recently (October, 2024) completed my final requirements for a Digital Marketing Professional Certificate from the American Marketing Association.
I also hold a Certified Persuasive Copywriter accreditation from Central Michigan University (completed August, 2022).
- Bret is an exceptional writer with a keen eye for detail. I wouldn't hesitate to recommended him, particularly for projects involving high-ticket offers or technical pitches.Abdel E., Boca Pro Creative Agency
- I've honestly never met a more capable, out-of-the-box-thinking, and just downright smart writer. Bret has overdelivered on every task we've handed him. He is a genuine joy to work with.Mark M., Gravity Global
- Over the years I've watched Bret evolve from being a very good copywriter to becoming one of the absolute best in the business. We hired him to write a sales funnel for a client of ours, and the results were nothing short of astronomical. Bret is a wizard of words. Period.Melissa Popp, Altitude Agency